Post by account_disabled on Feb 28, 2024 13:00:30 GMT 2
Cold calls, spam emails, unannounced rep visits, sound familiar? They are all tools that, until a few years ago, represented the backbone of marketing as it had always been understood. Today, however, there is Inbound Marketing to start discovering in this article! From Outbound to Inbound Marketing There's no point in beating around the bush, society has changed, technology has advanced and marketing has had to adapt to avoid being left behind. If the traditional one was decidedly marketer centric and used techniques that literally interrupted the consumer from his activity, the new marketing, or Inbound, focuses on the consumer . As a result, the tools change .
Blogging, SEO, social contents, free ebooks are just some of the means used to attract your target . Why can inbound techniques no longer Norway Phone Number be ignored? Simple: because the purchasing cycle isn't what it used to be. Way back in 2005, 3 Moments of Truth were identified which follow an initial stimulus : The First Moment of Truth , where the consumer makes his purchasing choice The Second Moment of Truth , in which the customer tries the product and compares it to expectations The Third Moment of Truth , where the satisfied consumer talks about the brand through word of mouth or reviews. To this model, in 2011, Google added the ZMOT, or the Zero Moment of Truth , halfway between the stimulus and the First Moment of Truth.
It indicates the step of searching for information and reviews of the product online . ZMOT happens anywhere and at any time of the day , thanks to mobile technology . It is precisely in this step that Inbound comes into play, with the aim of being found by potential target customers through content that arouses their interest . ZMOT zero moment of truthCredits: ThinkwithGoogle.com Inbound marketing tools We have therefore understood that today the relationship with customers has changed and when talking about inbound marketing we necessarily deal with the topic of "how to be found", conquering our audience with interesting, useful and attractive content.
Blogging, SEO, social contents, free ebooks are just some of the means used to attract your target . Why can inbound techniques no longer Norway Phone Number be ignored? Simple: because the purchasing cycle isn't what it used to be. Way back in 2005, 3 Moments of Truth were identified which follow an initial stimulus : The First Moment of Truth , where the consumer makes his purchasing choice The Second Moment of Truth , in which the customer tries the product and compares it to expectations The Third Moment of Truth , where the satisfied consumer talks about the brand through word of mouth or reviews. To this model, in 2011, Google added the ZMOT, or the Zero Moment of Truth , halfway between the stimulus and the First Moment of Truth.
It indicates the step of searching for information and reviews of the product online . ZMOT happens anywhere and at any time of the day , thanks to mobile technology . It is precisely in this step that Inbound comes into play, with the aim of being found by potential target customers through content that arouses their interest . ZMOT zero moment of truthCredits: ThinkwithGoogle.com Inbound marketing tools We have therefore understood that today the relationship with customers has changed and when talking about inbound marketing we necessarily deal with the topic of "how to be found", conquering our audience with interesting, useful and attractive content.